{"id":20114,"date":"2026-07-10T17:03:37","date_gmt":"2026-07-10T15:03:37","guid":{"rendered":"https:\/\/tm.reventor.eu\/wissen\/low-cost-marketing-measures-to-improve-the-competitive-position-of-trolleybuses\/"},"modified":"2026-07-10T17:03:37","modified_gmt":"2026-07-10T15:03:37","slug":"low-cost-marketing-measures-to-improve-the-competitive-position-of-trolleybuses","status":"publish","type":"wissen","link":"https:\/\/trolleymotion.eu\/wissen\/low-cost-marketing-measures-to-improve-the-competitive-position-of-trolleybuses\/","title":{"rendered":"Low-cost Marketing Measures to Improve the Competitive Position of Trolleybuses"},"content":{"rendered":"<p>Analyses case studies across European trolleybus cities to identify common low-cost promotional measures, target groups and barriers to effective marketing.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","jahr":[718],"author-organization":[737],"thema":[638],"typ":[637],"class_list":["post-20114","wissen","type-wissen","status-publish","hentry","jahr-718","author-organization-dr-marcin-wolek-university-of-gdansk","thema-konferenz","typ-presentation"],"acf":[],"_links":{"self":[{"href":"https:\/\/trolleymotion.eu\/wp-json\/wp\/v2\/wissen\/20114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trolleymotion.eu\/wp-json\/wp\/v2\/wissen"}],"about":[{"href":"https:\/\/trolleymotion.eu\/wp-json\/wp\/v2\/types\/wissen"}],"author":[{"embeddable":true,"href":"https:\/\/trolleymotion.eu\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/trolleymotion.eu\/wp-json\/wp\/v2\/media?parent=20114"}],"wp:term":[{"taxonomy":"jahr","embeddable":true,"href":"https:\/\/trolleymotion.eu\/wp-json\/wp\/v2\/jahr?post=20114"},{"taxonomy":"author-organization","embeddable":true,"href":"https:\/\/trolleymotion.eu\/wp-json\/wp\/v2\/author-organization?post=20114"},{"taxonomy":"thema","embeddable":true,"href":"https:\/\/trolleymotion.eu\/wp-json\/wp\/v2\/thema?post=20114"},{"taxonomy":"typ","embeddable":true,"href":"https:\/\/trolleymotion.eu\/wp-json\/wp\/v2\/typ?post=20114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}